STRENGTHEN YOUR BRAND
In the 21st Century consumers have much greater influence on corporations than every before. Social media, 24 hour news cycles, people without borders and long tails. In Corporate marketing terms 'branding' has become even more important as our consumers have fractured into hundreds of sub-niches.
Branding allows our marketing teams to continually acquire new clients and service existing clients without massive marketing costs. Quite simply, branding, is the most cost effective marketing at the present.
Not only does it reinforce your sales funnel but it affects the world's perception of you as a corporate entity. P/E ratios are typically higher for companies with great brands research has shown.
Its no wonder that 'softer' 'non-product' communications have become more important in this century. It's no wonder that a strong social conscious is held in high regard. Many corporate regulators even require corporations to disclose their Corporate & Social Responsibility (CSR) efforts to investors.
USING CSR TO GROW YOUR REPUTATION
So, it makes sense to align your CSR and social efforts with your core business values as much as possible. To reinforce what your company stands for. If your corporation stands of Innovation, or enterprise. If it likes to see itself as a leader of its industry then it probably tackles new ideas faster and takes risks that other conservative organisations don't tackle for some time.
VALUES ALIGNMENT WITH STAKEHOLDERS
This is where B’ginnings comes in. With your help we are growing entrepreneurs in the world's poorest nations. Helping them become self-sufficient financially and economically.
So, why would you help people on the other side of the world?
Frankly, because its good for the globe, as a whole. And if your Corporations is seen to be helping the world in anti-poverty and self-sustainability issues then your consumers, customers, staff, investors and other stakeholders with similar views might just take a different view to dealing with your company,
They might just understand that there is more to your company than raw products & services, and good deals. That there is a real depth to your corporate endeavours and a real long term outlook. That you put your money where your mouth is.
And then who knows what positive impacts you'll experience as perceptions change...
- retention of key staff becomes easier
- P/E ratios improve
- Share prices and return to investors improve
- brand has greater resilience to disaster situations
- foreign governments issue permits & licenses faster
- new forms of relationships with your key stakeholders